Kern Pharma’s health and sports nutrition brand has renewed its collaboration as the official sponsor of the race and the Combativity Award.
The Itzulia will once again count on Finisher®, Kern Pharma’s renowned brand of health and sports nutrition products as the official sponsor and official supplement for the event. During the race from 4 to 9 April, the best cyclists in the international peloton can stock up on nutritional products to help them overcome the challenges posed by this year’s race.
As in the 2021 edition, Finisher® will present the prize for combativity at the end of each stage – except for the time trial. The Finisher® award for combativity recognises values such as effort and dedication during each stage.
Julian Eraso, president of OCETA, commented on the sponsorship that “it is great news that Finisher® will be back at the Itzulia for another year. The harshness of the Itzulia requires extra support and this year in particular they will need to eat very well, given the harshness of the route. Last year, the availability of their products in the starting area for the entire peloton was a great success. No matter which team came up to sign, one of the riders would help themselves from the Finisher® display”.
Cycling is one of the disciplines where Finisher® has a strong presence thanks to its range of energy bars, gels and food supplements. Kern Pharma has also promoted its eponymous Kern Pharma ProTeam since 2020, which will be one of the 23 entrants on the starting line of the Itzulia time trial in Hondarribia on 4 April.