The international food distribution company is stepping up its commitment to professional cycling with a multi-year agreement that will start next season.
Lidl will also sponsor the leader’s jersey for the Itzulia Basque Country and be the Official Fresh Food Partner for both competitions.
Lidl will be the new main sponsor of the Itzulia Basque Country and the Clásica San Sebastián from the 2027 season onwards. The company, which has a high-profile international presence and close ties to professional cycling, will be involved in both competitions under a partnership agreement that will run for several years.
This new partnership means that there will be significant support for two of the major events on the international cycling calendar organised by OCETA, thereby strengthening its commitment to continued growth, both in sporting terms and in terms of its international profile.
As well as becoming the main sponsor of both races, Lidl will sponsor the leader’s jersey in the general classification of the Itzulia Basque Country. The company will also be the Official Fresh Food Partner at both events, a category that reflects its commitment to a balanced diet and its promotion of healthy lifestyles.
A partnership that will continue to promote cycling
The inclusion of Lidl offers an opportunity to continue to develop two races with a long history that are highly regarded within the international cycling community.
Every season, the Itzulia Basque Country and the Clásica San Sebastián bring together some of the world’s top cyclists and attract thousands of fans to the roads of the Basque Country. The deep roots that these races have in the region, coupled with their international renown, make them two of the sport’s landmark events.
The addition of a company of Lidl’s stature will strengthen this position and make it possible to explore new initiatives aimed at improving the experience for cycling enthusiasts and bringing cycling to new audiences.
Javier Riaño, president of OCETA, has spoken very highly of Lidl’s involvement in both competitions:
“We are delighted to welcome Lidl as the main sponsor of Itzulia Basque Country and the Clásica San Sebastián from 2027. Having the support of a company with such a strong international presence and a proven commitment to cycling is a significant step forward for both races.
This partnership goes beyond brand visibility and brings together our shared values of promoting active lifestyles, a balanced diet and a passion for cycling. We are convinced that working with Lidl will help us to continue to further develop our races, improve the experience for fans and bring cycling to new audiences. We look forward to building a strong, successful, long-term relationship.”
